Perhaps a new game perhaps it is relarted to the Dragonborn game ?
Currently the domain name is not resolving so tough to say why they registered the domain name.
Domain Name: ratassassin.com
Created on…………..: Tue, Jul 17, 2012
Expires on…………..: Thu, Jul 17, 2014
Record last updated on..: Tue, Jul 17, 2012
Zenimax Media, Inc.
1370 Piccard Drive Suite 120
Rockville, MD 20850
Seems LG is into the cloud lately and they freshly registered a few wonderfull domain names.
Laundry cloud ? Yeah, it didn’t make much sense to me also.
Domain Name : smartlaundrycloud.com
Name : LG Electronics Inc
Email : firstname.lastname@example.org
Address : 20, Yoido-dong, Youngdungpo-gu, Seoul
Zipcode : 150875
Nation : KR
Tel : 02-3777-3703
Updated Date: 18-jul-2012
Creation Date: 17-jul-2012
Expiration Date: 17-jul-2013